Paul Alshooler is laser focused on what the future hold for consumer packaged goods (CPG) and brand packaging. Paul entered the field at MWNY 2012. After a great 5 year run, Paul purchased the business from previous ownership, and has built the company into the preeminent packaging prototyping agency. MWNY partners with several of the largest multi-national conglomerates; Unilever, L’Oreal, PepsiCo, Chobani, Anheuser-Busch InBev, Colgate, Estee Lauder, Proximo, Diageo and many more. MWNY services nearly every vertical of Fast Moving Consumer Goods/CPG; beauty, cosmetic, food, beverage, supplements, personal care, home care, spirits, beer, confectionery and pet care.
MWNY’s focus is to establish partnerships with CPG brands helping them hone, develop, and
evaluate their product innovation pipelines. This realization allows brands to better test their innovations, adjust accordingly, and move product to market with greater speed. This partnership begins far upstream from the conceptual / ideation phase and lasts all the way through preproduction. MWNY’s industry veteran team evaluates every step of packaging development spectrum from design evaluation, to primary structure, secondary packaging, graphics development, and print production. MWNY is a proxy, collaborating with brand owners / marketing, creative, 2D/3D designers, manufacturers, research and development, production, and all those apart of the supply chain who may be essential towards bringing innovation to life.
Additionally, as the barriers of entry lowered for the CPG industry, Paul seized the opportunity and founded a consultancy named PAKG LLC. PAKG is focused on consulting with ascending CPG brands throughout all their verticals and categories. As CPG focused incubators continue their ascent this has afforded PAKG a pipeline of ascending CPG brands.
Since 2015, Paul has been a fortunate to become a mentor and outside consult for several of these CPG focused incubators and venture capital funds in New York City. Some of these include; the Chobani Food Incubator, 301 Inc, Almanac Investments, Accel Foods and XRC Labs. Outside of work Paul is a Son, Brother, Husband, and loyal friend. Basketball and Yoga are two of his favorite non-CPG related interests.