Associate Consultant
at
Smithers
From business degrees in Trinity College Dublin and University College
Dublin, selling second-hand doors in Australia and doing commissioned research for the EEC (the precursor to today’s EU), Colin has gone on to work in the healthcare, tobacco, alcohol, soft drinks and dairy sectors, with some of Ireland’s best-known companies and brands across more than 35 years.
From business-to-business, to FMCG, to international franchise management,
export and international business development, brand turnarounds,
distributor agreement advancement, innovation, acquisitions and disposals,
Colin has a vast array of experience not only in corporate strategy and marketing
itself, but crucially in how marketing sets strategy and how it fits into
modern commercial organisations and partnerships.
Apart from his many years in professional day jobs, Colin has also contributed regularly
to industry panels, government advisory groups, various conferences and
university mentoring programmes. He chaired for several years FDI – the Irish industry’s
representative group for food and drink organisations, and has served in the past on several boards as a non-executive director, including the Association of Advertisers in Ireland, the Marketing Institute of Ireland, and the Consumer Foods Board of the Irish Food Board (Bord Bia). He currently serves on the Foundation Board of the RDS (Royal Dublin Society) and is a Non-Executive Director on the boards of Febvre Wines and Concern Worldwide.